Case Study: Mirror TVs for a Restaurant Grand Re-Opening

When Alphabet Bar & Grill needed three 43″ Magic Mirror TVs in time for its grand re-opening, we had fewer than three weeks, and only two 43” Magic Mirror TVs in stock. We built production and shipping plans around Alphabet’s schedule and did whatever it took to get every TV to the restaurant and working on time.

The Challenge

Fewer than three weeks to opening day.

On July 29, Mainline Automation called with an urgent order: three 43″ Magic Mirror TVs for Alphabet Bar & Grill, reopening in Palisades Village after the devastating Palisades Fire. The grand opening was August 15, and the celebration around it was already planned. Parallel AV had only two 43″ Magic Mirror TVs in stock. The third would have to come direct from the factory.

The Solution

A production plan built into their schedule.

We worked with Mainline Automation to understand the nuances of Alphabet’s launch schedule, then built our production and shipping plans around them.

The two TVs from San Diego shipped early so the installation team could get familiar with them. That ensured that the third TV, which arrived from the factory just a few days before the Grand Re-opening, was a quick install.

Parallel AV Magic Mirror TV installed in restaurant — Chef’s Kiss! TV #1 installed above the bar.

The Support

Whatever it took to get everything up on time.

One of the two TVs from San Diego was damaged during shipping. With no time to wait on a replacement shipment, we hand-delivered a 43″ model from our offices. When the third TV arrived, the restaurant’s IR receiver wasn’t responding. With no time for Mainline Automation to troubleshoot, we tested an IR receiver in house and overnighted it directly from our factory.

A Magic Mirror TV above a restaurant bar — Powering up for the first time.

The Result

Installed on time, with all three screens working beautifully.

All three TVs were installed and working as expected for the grand opening. Our team attended the opening and celebrated a job well done.

“Amazing!”

Mike Villa, President, Mainline Automation, Los Angeles, California

Need Mirror TVs for Your Restaurant or Bar?

Whether you’re planning a reopening of your own or a new build, we can help you plan around your schedule. Here’s how to choose a mirror TV. Give us a call or send a note to talk through your timeline.

You can also download this case study as a PDF.

Why Parallel AV custom televisions

We've been building custom televisions for nearly fifteen years. We've learned what works and what doesn't, and we know how to truly customize an in-wall television to meet your every need.

One

Factory, where all design, production, and quality assurance happens

One

Consistent point of contact throughout the entire process

Zero

Surprises. What you sign off on is exactly what you get.

Hand-assembled in our own factory

We design and build all of our televisions in our own factory, by hand. This allows us to control every precise measurement of your custom television, every single part that goes into its production, and the end-to-end QA and inspection process along the way.

It really is a partnership

You get a real plan and price within 24 hours of providing your requirements, and we don’t start building until you’ve signed off on the full design. No guessing, no surprises, and a real person on the other end the whole way through.

TVs for virtually any room and environment

Our TVs are built from durable glass and steel to go where other televisions can’t. Bathroom showers, kitchen cabinets, saunas, living rooms, pool rooms, bar backs, gyms, retail, restaurants. If you can describe it, we’ve probably already built for it.

Custom packaging, too

We design and build our shipping packaging just as carefully as the television. Every custom TV is unique, with its own nuances. Our shipping packaging is specifically designed for each individual project to ensure its protection while it’s on its way to you.

AVS 240SM

24″ Magic Mirror 2K Full HD Waterproof Smart TV

Magis Mirror TV

The AVS240SM mirror Smart TV is a built-in waterproof TV that is suitable for installation in bathrooms, kitchens, swimming pools and other areas. Its minimalistic design looks great in any interior.

When it is turned off, the built-in TV looks like an ordinary mirror. But if you turn it on, a bright high-quality LED LCD screen with a size of 23.8 inches will appear on the mirror. This is an amazing sight that is sure to surprise you and your friends!

This mirror TV is built into the wall using a special box, and the cover on the case additionally protects all wires from moisture. Vibration speakers are placed behind the glass, they provide clear and surround sound. If you want, you can also connect amplifiers and soundbars.

Product Specifications

Model: AVS240SM (Mirror)
Smart TV: Yes

Screen Finish: Magic Mirror
Frame Material: Steel
Screen Material: Glass
Waterproof Rating: IP65 Front , IPX4 Back

Screen Size: 23.8″ (61 cm)
Screen Type: LED LCD
Resolution: Full HD (1920×1080)
Brightness: 700 cd/m2
Aspect Ratio: 16:9
Contrast Ratio: 1000:1 (typ.)
Colour Depth: 16.7 million
Viewing Angle 178°/178° (H/V)

OS: Android, OS version, 11 (AOSP)
APP: Google Play Store,Chrome

CPU: RTD2843 ARM Cortex-A55 up to 1.1GHz (Quad core)
GPU Mail G31*2-High speed 700MHz RAM, DDR3 1.5G, Storage 8G

Speakers : 2 x Internal Vibration Speakers
Output: 2*5W/8Ohms

DTV Tuner: DVBT/T2/C/S/S2/ATSC(support H.264/H.265, Dolby+)
Analogue Tuner: Video: NTSC/PAL/PAL-M/PAL-N, Audio: BG/DK/I

USB Host: Video, pictures and music from USB flash / HDD
Supported File Types
Video: MPEG1/2/4,H.264*,H.265*,WMV*,VC1,VP8,VP9,RM*,AVS*,AVS2.0*,Sorenson,Motion JPEG,H.263,AV1,
Audio: PCM,AMR,LPCM,RA*,MPEG1/2/4,AAC*,WMA*,Dolby AC3*,Dolby EAC3*,Dolby AC4*,Dolby*,MPEG-H,DRA,FLAC,VORBIS,
Image: *.JPG,*.BMP,*PNG,*.GIF,.MPO,.JPS,.PNS

Wi-Fi: 2.4G/5G, IEEE 802.11 a/b/g/n/ac ,1T1R, 229.4Mbps,Support Wifi 6
Ethernet: RJ45 10/100M auto-identification and DHCP
Bluetooth: V2.1+EDR/V3.0/V4.x/V5.0

TV In / Aerial: 1 x ICE TYPE TV(75ohm, DVB-T/T2/C/Analogue), 1 x F TYPE TV (S/S2) or 1 x F TYPE(ATSC)
HDMI Input: 2 (HDMI1-ARC,HDMI1&2-CEC)
USB: 2 (USB2.0)
Earphone: 1
CI slot (CI +): 1 (ATSC not available)
IR pass through: 1
DC In (12V): 1

Working Temperature: 0°C – +50°C

HDMI-CEC (Anynet) Control
TV can turn on/off automatically when connected to STB or Smart TV box by HDMI
HDMI-ARC
Audio Return Channel,TV can return the audio to Amplifier or ARC device

Product Size
25.55″ *18.22″ *2.20″ (WxHxD)
Product Weight
31.7 lb
Shipping Size
34.8″ *5.9″ *21″ (WxHxD)
Shipping Weight
37.5 lb

Recess Size (in-wall installation)
24.92″ *16.93″ *2.17″ (WxHxD)
Wall Mount Compatibility (on-wall installation)
Vesa (100*100 mm)

CE, ROHS, EAC
Yes
IPx4 Waterproof Rating
Yes

Mains Power
AC 100-240V (DC 12V/4.25A adaptor)
Power Consumption
39 W
Standby Power Consumption
0.27 W

Warranty
1 Year (manufacturing defects in materials and workmanship)

Remote Control with Wall Holder
1 pcs (IP66 waterproof, protection against water jets — don’t immerse in water!)
Air Mouse (BT voice remote control)
1 pcs (Non-Waterproof)
Power Adapter
1 pcs
Power cable
1 pcs
Back Box
1 set (with set of screws for in-wall installation)
User Manual & Installation Guide
1 set

175° F

Extreme heat tested

IPx4

Water and steam resistant

Steel & Glass

For durability and reliability

Certified water resistant

Our TVs have achieved IPx4 certification. This means they’re splash and steam proof, making them ideal for bathrooms, kitchens, saunas, pool rooms, and more.